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Brief:

After hearing about the success of the PR Costa Blanca campaign on the Suncare Central Social Media, Sean approached the team as he wanted an up-to-date and well managed Facebook page that would advertise their business following their new site which had been built earlier in the year.

Delivery:

A social media calendar was agreed which would help the business by highlighting key benefits of the service. It was also agreed that Sean and the team would be sending over regular images of customers for use on the page as well as local event information and regular links to their site. There would also be a small paid campaign as the page had very few likes initially.

Results:

The Facebook launch was successful with increased reach and likes immediately following a successful campaign. With the addition of sponsored posts to give boosts at well timed intervals, the page is now regularly visited by English speaking tourists and people who have booked holidays (including Matt Damon!). There is also an increased level of reviews and positive comments. Due to this success, the page management is continuing.

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